Notable Students
Dennis Sales is one of America's top up-and-coming golf instructors. He has been consistently recognized among the best in New England, where he taught for many years until recently moving to Dallas, Texas. Dennis traces his success back to his roots growing up in Cumberland, Rhode Island where he started developing a keen eye for detail and the understanding of how to build athletic skills from his time competing as an athlete himself.
Dennis has built upon this foundation by relentlessly challenging himself and his instruction/coaching expertise to remain at the forefront of golf training. He consistently attends workshops, seminars and certification programs from many of the foremost golf educational programs in the world. His major teaching influences include former National PGA Teachers of the Year, Cheryl Anderson and Mike Bender (students include Masters Champion Zach Johnson as well as tour professionals Jonathan Byrd, and Seon Hwa Lee), Dr. Rick Jensen and Emmy Award winner Mark Sweeney of AimPoint Golf.
Dennis plays a vital two part role in helping golfers reach their full potential. The focal point of his instruction and coaching revolves around measurable skills that are shared by all the best ball strikers in the world no matter which style is being utilized. As a golf instructor, he utilizes his extensive skills to systematically improve the framework around a player's ball control skills. As a golf coach, he helps golfers achieve the ultimate goal: lower golf scores. Dennis seeks to not only improve decision-making but also to help his students learn about self-management.
He outlines a three Essential Skills Framework:
1. Ball-Control - Effectively moving the ball from point A to point B on each hole.
a. Low Point Control - Aids in creating consistent ball first contact.
b. Face to Path Relationship - Improving ball curvature through club face and path
alignments.
c. Speed Factors - Building speed and controlling speed to hit desired distance.
2. Decision-Making - Understanding the variables that affect ball flight and club selection.
3. Self-Management - Learning to control expectations, emotions, and mental focus.
“Dennis, I wanted to thank you for the lessons I have been getting. When I started golfing again after a 20-year layoff my game was in shambles to say the least. Now two months later I have been shooting in the 90s. Your style of instruction is of patience and technical expertise sharing. You have a knack for making a student feel comfortable no matter their level of play. Most of all you have the uncanny ability to see what is wrong and suggest corrections in such a way that I never felt threatened or intimidated by your instructions. While I realize I still have much work to do, you have made the game fun again and for that I sincerely thank you.”
“I started this past season as a 21-plus handicap and ended at 15.2! Having never made more than 2-3 strokes of progress in any single year, this was a real game-changer for me. I highly recommend Dennis’ teaching skills and the personal attention he will bring to your game.”

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